2020 introduced a plethora of modifications to shopper conduct. Many of those modifications will function inspiration for new product concepts and capabilities that can assist companies higher serve their prospects within the yr forward.
In lots of instances, serving prospects higher begins with nice design. This is applicable not solely to the design of bodily merchandise, however to the person expertise and interface of digital merchandise. To offer their very own professional perception, a gaggle of entrepreneurs shared some design traits they count on to see in 2021 and why these traits will probably be so impactful.
1. Designs with a human contact
As 2020 pressured individuals away from one another, 2021’s designs will try to convey them again collectively. Matthew Podolsky, managing legal professional at Florida Regulation Advisers, P.A., predicts we are going to see merchandise designed with a private connection in thoughts.
“Hand-drawn parts on web sites, model logos or merchandise add a human contact that can join extra with shoppers,” Podolsky explains. “Given the issue of 2020, many individuals are on the lookout for extra heat, affection, and connection by the design parts of a product or product element.”
2. Elevated personalization
Customized experiences have grow to be a high precedence for a lot of companies in recent times, and a few predict this development to proceed rising as data-driven instruments grow to be extra accessible and complex.
“AI and personalization instruments have gotten extra democratized and cheaper for corporations to leverage of their digital experiences,” says Rishi Sharma, founder and CEO of Mallama. “This can permit us to have apps and workflows that will probably be tailor-made to your habits, which is able to take away friction and make digital merchandise extra partaking and productive.”
3. Multidirectional layouts for higher UX/UI design
In response to Stephanie Wells, co-founder and CTO of Formidable Kinds, 2021 will convey extra multidirectional layouts on e-commerce websites, and with them, a better deal with UX/UI design.
“This intuitive navigation permits customers to view content material in several methods, reminiscent of backwards and forwards, diagonally, left and proper and extra,” says Wells. “This provides customers extra freedom when it comes to how they wish to browse content material and use navigation.”
4. Emphasised security and transparency
One of many greatest hurdles in 2020 was the elevated want for cleanliness and sanitation. In response to Josh Kohlbach, founder and CEO of Wholesale Suite, new product designs in 2021 will probably be a direct response to that want.
“The 2020 pandemic has shaken the world and patrons have not but recovered from the shock,” Kohlbach states. “In 2021, they will be extra aware about their well being than ever earlier than, so entrepreneurs will attempt to preserve issues clear and spotlight how secure and hygienic their merchandise are. Meals will probably be packed in clear packages, clothes will include complimentary masks and so forth.”
5. Velocity and performance for sensible dwelling gadgets
Many home-bound shoppers have lately invested in linked sensible dwelling gadgets that may be operated from their smartphones or by voice activation. This demand will probably affect product design and concepts in 2021.
“Individuals are spending extra time at dwelling and are on the lookout for handy and environment friendly methods to function all the pieces from leisure to temperature management to dwelling safety programs,” says Kalin Kassabov, founder and CEO of ProTexting. “Velocity and performance would be the key within the coming years.”
6. Protected and sustainable packaging and elements
The eco-friendly and health-conscious actions have been rising in tandem in recent times. Right now’s shoppers are putting a premium on sustainable merchandise and packaging that incorporate secure, wholesome elements.
“They’re now extra after reusability, so containers and packaging are going to be a precedence,” notes Daisy Jing, founding father of Banish. “Plus, elements will probably be magnified and checked completely to advertise fewer worries when it comes to well being.”
7. Streamlined design for extra affordability
Pandemic restrictions and social distancing have positioned main limitations on companies and have negatively impacted family budgets, says Blair Thomas, co-founder of eMerchantBroker. Transferring into 2021, Thomas predicts an enormous emphasis on performance and affordability in product design.
“The merchandise shoppers are turning to might want to streamline duties and make life easier, all at a very good worth for the cash,” Thomas concludes.