When trying into your reflection within the deep finish of life, don’t ‘draw back’ from dwelling your fact. As an alternative, do like singer-songwriter Alex Sampson says in his new video, and do a ‘Cannonball.
“The tune is certainly one of my favorites I’ve ever written,” Alex Sampson shares with HollywoodLife, and it’s not exhausting to see why. “Cannonball” — out at the moment (Apr. 30) — is a shallowness anthem, one which goals to encourage listeners to maintain their heads above water, even when it looks like there’s no strategy to go however down. Set in opposition to a sublime piano melody, Alex delivers this encouragement (“Don’t draw back from who you might be / Bounce proper in and do a cannonball”) to create a tune good if you really feel such as you’re drowning in self-loathing and the pressures to slot in.
The accompanying video, premiering right here on HollywoodLife, emphasizes the guts of the tune. Alex – together with a various solid of characters – displays on the place on the planet. One after the other, as all of them dive into the pool, they arrive to just accept that these traits that some would possibly take into account “flaws” are literally that which makes them shine, just like the solar glinting throughout splashing waves. “Cannonball” will not be unabashed optimism – “I can’t promise you no unhealthy days,” sings Alex. “However I assure you’ll make errors / And also you’re scared you’ll fall behind / Belief your self / you’re simply in time” – however a surprisingly mature perspective of hope and understanding. “I really like the message,” says Alex, “and I hope it resonates with everybody as a lot because it does with me.”
“Cannonball” marks Alex’s first music of 2021 and comes after a really productive yr. Although 2020 noticed the world grind to a halt, Alex put out a handful of songs, together with “Play Fake,” “Story Me Upstairs,” Let There Be Mild,” and “Chilly Shoulder.” That final tune hit near 100k streams throughout the first week of his debut, and since then, he’s continued to construct a devoted fanbase on-line. He discovered success with TikTok amassing over 1.9 million followers who eagerly watch him serenade them with music snippets (or tune in to see his cute pet, Toby.)
He wasn’t having it 💀😂
“Usually, TikTok is for lip-syncing,” the Ontario-native advised the CBC in 2019. “However some folks have been singing, and so I downloaded TikTok, and I posted a singing video. I awakened the following day, and it had like 20,000 views.” Since then, the views and streams have continued to climb, as has the anticipation for his debut venture. Alex has an EP within the works, reportedly set for launch this fall.
“Cannonball” is out now.