Spotify is celebrating its 2nd anniversary in India, and the streaming service has shared some milestones in its journey up to now. In its launch yr, Spotify mentioned it reached 2 million customers in India. It at the moment has 345 million month-to-month lively customers globally, and out of which 155 million are paid subscribers.
Spotify launched in India with aggressively priced plans, and it continues to supply one of many most cost-effective priced plans right here. There’s a wide range of Spotify plans to select from in India, and the newest ones embrace bite-sized Spotify Premium Mini plans beginning at ₹7 per day. Gustav Gyllenhammar, VP – Markets & Subscriber Development at Spotify mentioned that India has been one of many “fastest-growing and most vital markets.”
In response to Spotify’s inside analysis, the model’s reputation has elevated by greater than 3x in India since its launch. Spotify’s well-liked consumer base was the youthful technology initially but it surely’s seen a rise amongst customers aged 35 and above.
Through the interval between February 2020 and February 2021, a Spotify listener in India streamed virtually 150 artists and three podcasts. Spotify customers in India additionally turned to extra completely happy tunes final yr as in comparison with 2019.
Amongst playlists, Indie India noticed a 90% year-on-year improve, and RADAR additionally grew by greater than 500% since its launch in Could 2020. Spotify additionally mentioned over 600 playlists have been regionally curated by Spotify’s in-house editors, and greater than 20 artists from India featured in world playlists. Since its launch, Spotify has recorded over 10,000 Indian artists declare their Spotify for Artists profile.
TED Talks Every day and On Function with Jay Shetty are nonetheless the highest well-liked podcasts in India. Over 90% of podcast listeners are mentioned to be below the age of 35, and 70% of them choose pop music. Spotify additionally witnessed an 80x improve within the variety of podcasts created on Anchor over the past one yr.