Demand for audio streaming has reached an all-time excessive in India, in response to a survey carried out by Flyx, a streaming-focused social networking platform.
The survey relies on over 550 folks within the nation. The survey was carried out with respondents between the age group of 18-65 years who had been college students, professionals, enterprise homeowners and self-employed amongst others. The respondents primarily belonged to main cities of India together with Delhi-NCR, Mumbai, Bengaluru, Chennai, Pune, Hyderabad, Pune and Kolkata. Of those, 68% had been male, and 31% had been feminine.
In response to the survey, 75.9% of contributors streamed each audio and video content material, 52.4% of customers stream audio content material day by day. About 66.2% of respondents mentioned they most popular audio content material for its ease of entry.
The survey additional revealed that YouTube was essentially the most most popular streaming platform. Within the audio house, music was unsurprisingly essentially the most ceaselessly streamed audio content material. Spotify adopted YouTube to be the second most most popular platform. Gaana was on the third spot, whereas Jio Saavn was on the fourth place.
The survey additionally notes the brand new tradition of video conferencing on the office. In response to the survey, simply 28.5% of individuals desire to maintain their video on generally throughout a piece name. About 26.8% by no means swap on their movies whereas on a name. 38.6% of customers additionally discovered audio to be a extra private medium to make use of, and 27.4% of customers favored its non-intrusive nature.
On podcasts, the survey says 35.7% of customers felt audio rooms had been extra private and interactive than podcasts. Nonetheless being an rising phenomenon, audio rooms caught the flowery of just about 12% of customers, added the survey.
“I strongly imagine that this new type of audio consumption and interplay will rework the content material consumption expertise and the best way folks have interaction with one another whereas empowering content material creators. Our survey actually reiterates that audio is rising as the preferred content material consumption medium,” Shashank Singh, Co-founder and CEO of FLYX, mentioned.