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Elon Musk Is Internet hosting Saturday Night time Dwell. These 3 Numbers Are the Actual Motive Why

Elon Musk is internet hosting Saturday Night time Dwell tonight, and that is simply plain weird. However it’s additionally sensible.

The entire thing comes right down to numbers, as we’ll see under. As a bonus, I believe you may take pleasure in my free e book, Elon Musk Has Very Huge Plans, which you’ll obtain right here.

First begin with the truth that with a internet price of roughly $166 billion, Musk’s private wealth is greater than 60 % the scale of your complete market capitalization of Comcast, which owns NBCUniversal, which airs SNL.

Second, check out the distinction between what occurred when SNL tweeted a photograph hyping Musk’s look, with what occurred 4 hours later when Musk tweeted the very same picture — albeit with somewhat addition that we’ll deal with in a second.

The picture reveals Musk posing with musical company Miley Cyrus and the Child Laroi. As of once I’m scripting this, Friday night, SNL’s publish had:

  • 3,733 retweets
  • 897 quote tweets
  • 24,670 likes

Additionally, as of once I’m scripting this, Musk’s publish, which went up about 4 hours later, had:

  • 75,200 retweets
  • 11,700 quote tweets
  • 426,400 likes

See the distinction? Musk’s energy on social media is bigger by an order of magnitude than SNL’s. Fascinating, when you concentrate on it, since SNL’s whole purpose for being is to supply leisure that individuals need to watch.

Lastly, let’s check out SNL’s rankings, which have fallen greater than half for the reason that presidential election, from about 9 million viewers to simply 4 million.

No offense supposed to British actress Carey Mulligan, who hosted final week, or actor/comic/producer/author Keegan-Michael Key, who will host subsequent week, however fairly lots of people shall be watching tonight, purely as a result of it is Musk.

I will be one in every of them — whether or not it is for pure leisure or to see if the entire thing seems to be an enormous mess. It is a comedy present, for one factor, and whereas Musk might be wry on social media, I am unsure anybody ever actually has described him as 
humorous.

So that is what SNL will get out of it — much more publicity than regular for this 46-year-old present, properly definitely worth the minor agita that a few of its youthful forged members have about sharing the stage with one of many world’s wealthiest folks.

What does Musk get from it? I believe he will get three issues.

First, he will get SNL’s viewers. I am unsure it is larger than his viewers; it might be given the additional consideration the present is getting this week. I am certain it overlaps. However he will get it.

Second, he will get consideration and alternative. I admit, I do not know what Musk shall be like as host, however expectations aren’t high–and thus, fairly presumably, straightforward to beat. Imagine it or not, there are hundreds of thousands of Individuals who barely have any thought who Musk actually is; this shall be their alternative to be launched.

Really, on that notice, he does not should be humorous; he simply has to look human and weak to realize a profit.

Lastly, he will get a 90-minute, nationally televised, reside alternative for mischief. Nowhere is that this extra apparent than with the diploma to which he is been hyping Dogecoin, which has seen its worth double in every week.

You will notice that the distinction between the 2 SNL photographs, with Musk and Cyrus, is that within the one Musk tweeted, there is a Dogecoin canine photoshopped in.

So, name it what you’ll: a publicity stunt, a wedding of comfort, or possibly a really smart move to leverage one another’s audiences.

I do not know if it is going to be good, however I believe we’ll all be entertained.

(Do not forget the free e book, Elon Musk Has Very Huge Plans.)

The opinions expressed right here by Inc.com columnists are their very own, not these of Inc.com.

Elon Musk is hosting Saturday Night Live tonight, and that's just plain bizarre. But it's also brilliant.

n

The whole thing comes down to numbers, as we'll see below. As a bonus, I think you'll enjoy my free ebook, Elon Musk Has Very Big Plans, which you can download here.

n

First start with the fact that with a net worth of roughly $166 billion, Musk's personal wealth is more than 60 percent the size of the entire market capitalization of Comcast, which owns NBCUniversal, which airs SNL.

n

Second, take a look at the difference between what happened when SNL tweeted a photo hyping Musk's appearance, with what happened four hours later when Musk tweeted the exact same photo -- albeit with a little addition that we'll address in a second.

n

The photo shows Musk posing with musical guests Miley Cyrus and the Kid Laroi. As of when I'm writing this, Friday evening, SNL's post had:

n

    t

  • 3,733 retweets
  • t

  • 897 quote tweets
  • t

  • 24,670 likes

n

n

Also, as of when I'm writing this, Musk's post, which went up about four hours later, had:

n

    t

  • 75,200 retweets
  • t

  • 11,700 quote tweets
  • t

  • 426,400 likes

n

n

See the difference? Musk's power on social media is greater by an order of magnitude than SNL's. Fascinating, when you think about it, since SNL's entire reason for being is to produce entertainment that people want to watch.

n

Finally, let's take a look at SNL's ratings, which have fallen more than half since the presidential election, from about 9 million viewers to just 4 million.

n

No offense intended to British actress Carey Mulligan, who hosted last week, or actor/comedian/producer/writer Keegan-Michael Key, who will host next week, but quite a lot of people will be watching tonight, purely because it's Musk. 

n

I'll be one of them -- whether it's for pure entertainment or to see if the whole thing turns out to be a giant mess. It's a comedy show, for one thing, and while Musk can be wry on social media, I'm not sure anyone ever really has described him as 
funny.

n

So that's what SNL gets out of it -- far more exposure than normal for this 46-year-old show, well worth the minor agita that some of its younger cast members have about sharing the stage with one of the world's wealthiest people.

n

What does Musk get from it? I think he gets three things.

n

First, he gets SNL's audience. I'm not sure it's bigger than his audience; it may be given the extra attention the show is getting this week. I'm sure it overlaps. But he gets it.

n

Second, he gets attention and opportunity. I admit, I have no idea what Musk will be like as host, but expectations are not high--and thus, quite possibly, easy to beat. Believe it or not, there are millions of Americans who barely have any idea who Musk really is; this will be their opportunity to be introduced.

n

Actually, on that note, he doesn't have to be funny; he just has to seem human and vulnerable to gain a benefit.

n

Finally, he gets a 90-minute, nationally televised, live opportunity for mischief. Nowhere is this more obvious than with the degree to which he's been hyping Dogecoin, which has seen its price double in a week. 

n

You'll note that the difference between the two SNL photos, with Musk and Cyrus, is that in the one Musk tweeted, there's a Dogecoin dog photoshopped in.

n

So, call it what you will: a publicity stunt, a marriage of convenience, or maybe a very smart decision to leverage each other's audiences.

n

I don't know if it will be good, but I think we'll all be entertained.

n

(Don't forget the free ebook, Elon Musk Has Very Big Plans.)

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