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Follow Melinda Gates’s Advice and Swap Your Goals for a Word of the Year (or Day)

Those who dream big dreams are often advised to set big goals. But there are a few big problems with big goals. First, they can be demotivating. People stumble and give up hope, or feel their destination is too far away to even attempt to reach.

Second, big goals can actually turn into distracting daydreams, science shows. Rather than do the hard work that’s required to reach their aims, people imagine their fabulous future and actually end up less hungry to make it happen in reality.

Finally, big goals often take a long time to achieve. By the time we reach our destination we’ve changed so much as people we no longer even want whatever it is we’ve been working so hard for.

So what works better than big, fixed, long-term goals? Melinda Gates and others, including some of the world’s happiest people, offer the same suggestions, and you’re going to love how simple they are.

Why you need a ‘word of the day’

Writing on Inc.com’s sister site Fast Company recently, Michelle Wax, the founder of the American Happiness Project, explained the lessons she learned from interviewing 500 exceptionally happy people. Among her takeaways was the immense value of a ‘words to live by list.’

“Often, people think once you achieve a life goal you’ll achieve long-term happiness, but that wasn’t the case for the majority of people I spoke with. For them, happiness was a muscle they needed to continuously exercise and reevaluate,” Wax writes.

Rather than rely on big, distant goals alone, the super joyful focused on how they wanted to feel and behave in the moment. “List a handful of words that embody the emotions and experiences you want to be feeling,” Wax instructs. “Once you have your list, you can start to shift your activities, thoughts, and content to align with those words.”

Process beats vision.

As soon as I read this advice, it struck me I’d heard it before, and not just from some extremely cheerful friend. Melinda French Gates, the billionaire philanthropist and soon-to-be ex-wife of Microsoft founder Bill Gates, once made a very similar point though in a different context.

As Gates explained a few years ago on LinkedIn, she’s not a big fan of the subset of goals known as New Year’s Resolutions. Instead, she sets herself a ‘word of the year.’ Previous choices include ‘grace,’ ‘spacious,’ and ‘gentle.’ Each “encapsulates my aspirations for the twelve months ahead,” she writes.

Like the exceptionally happy folks Wax spoke to, Gates believes focusing her attention on the feelings she wants to experience moment to moment is a more powerful way to change her behavior than a long-term goal. Gates, for instance, recalled her touchstone word ‘grace’ “during difficult conversations, long days at the office, busy trips with our foundation… When I was upset or distressed, I whispered it to myself: ‘Grace.'”

While it can be hard to translate distant goals into daily behavior, a ‘word of the day’ (or year) or personal mantra of some kind is always there to help you make sure your conduct lines up with your values and aspirations. And as Atomic Habits author James Clear points out, when it comes to achieving great things, a focus on the daily process will get you further than a focus on the end goal itself.

Or to put that more concretely, setting yourself the goal of writing a book can be stressful, vague, or overwhelming. Repeating the mantra ‘write’ to yourself each day is more likely to keep you pumping out pages. Eventually you just may have a book.

So if your big goals don’t seem to be getting you far, consider taking the advice of Gates, Clear, and a bunch of happy folks and swap them for touchstone words instead.

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The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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