The weeks between Thanksgiving and Christmas are massively necessary to annual gross sales in lots of industries, together with automotive gross sales. Potential prospects are out procuring in stronger numbers than the remainder of the yr, giving automotive dealerships a bigger viewers to market to. Vacation procuring crowds are additionally in “shopping for mode”, able to buy gadgets not just for family and friends, however typically for themselves as properly. Buyers with additional accessible vacation capital are extra simply persuaded to deal with themselves to a brand new automotive than they’re throughout different occasions of the yr. Whether or not prospects’ new automotive purchases are a particular indulgence only for them or an ideal reward for the entire household, the vacation procuring season is a ripe alternative for automotive dealerships to spice up gross sales.
So as to capitalize on the vacation procuring season, your auto dealership must have a strong advertising plan! Thanksgiving and Christmas provide loads of enjoyable, contemporary methods to advertise autos and particular presents, so get inventive. The extra distinctive your advertising methods are, the extra profitable they’re prone to be.
These 4 vacation advertising concepts are nice methods to kickstart your auto dealership’s season of vacation gross sales.
1) Get festive! Present your dealership’s vacation spirit by making your present ground and lot shiny, inviting and festive. Nothing attracts the attention like shiny Christmas decorations. Purchase a 20′ Douglas Fir, place it within the heart of your out of doors lot and enhance it with shiny white lights, tinsel and decorations. Grasp contemporary garlands, crimson bows and lights from constructing eaves and lightweight poles. Serve sizzling chocolate on the present ground. Until you’ve gotten a proficient particular person already on workers who’s prepared and in a position to utterly deck out the remainder of your dealership’s exterior and inside, rent a decorator to return and accomplish that. Present potential prospects your dealership is within the vacation spirit and make your present ground irresistible with vacation cheer.
2) Supply a “12 days of Christmas” vacation sale. Everybody loves an excellent deal – so why not bundle 12 implausible automobile offers right into a Christmas-themed occasion? Moderately than having an unrelated string of vacation gross sales occasions, run a 12 Days of Christmas sale, with straightforward day providing a unique kind of sale. Begin on smaller incentives and older automobile fashions and work your method as much as the “twelfth day of Christmas” with bigger offers, ending with a grand finale!
3) Be inventive with holiday-themed junk mail. Christmas isn’t any time to ship out the identical outdated inventory postcard mailers. Ship your junk mail record a bit vacation cheer with authentic-looking Christmas playing cards or present-shaped playing cards, full with bow. Throw in some “dealership money” to ship an additional merry message.
4) Run a social media contest. Supply a contest for a big % off, or a door prize giveaway (in case your applicant pool is giant sufficient for it). Ask individuals to attach with you in a selected method: have them end the phrase “all I would like for Christmas” in a photograph, tweet or video, then ask them to put up their response both in your dealership’s Fb wall or tweet it to you utilizing a selected hashtag. No matter your contest entails, remember to create a selected touchdown web page in your web site (or Fb occasion) that outlines the small print of the competition – hyperlink to this out of your social media accounts.