Google has introduced a brand new coverage and pointers for the Play Retailer that focuses on making app listings extra correct and clear, making them much less horrible to have a look at. The brand new pointers additionally have an effect on screenshots and movies which might be posted with the app itemizing and are supposed to display the app’s options and performance. These new pointers are going to come back into pressure within the second half of 2021 and extra particular particulars about how the brand new insurance policies are going to be enforced for app titles, icons and descriptions can be shared later this 12 months.
Google defined in a weblog submit that the brand new app metadata insurance policies will ban an entire bunch of ‘tips’ app builders use to make their app listings stand out. Like writing phrases in all capitals, until that’s how the model writes it, will not be allowed together with including emojis in app names. App titles will even be restricted to 30 characters and so they can’t “incentivize installs” or point out issues like “obtain now”. You additionally can’t promote offers by together with a “sale” banner with an app icon.
Google calls the weblog submit a “pre-announcement” that’s designed to assist builders plan and put together for the upcoming modifications which might be going to be enforced later this 12 months. The corporate has added that when these insurance policies governing app title, icon and developer title come into impact, these apps violating the insurance policies will not be allowed on Google Play. They’ve additionally stated that extra particulars concerning this can be shared later this 12 months.
In addition to this, the rules concerning app preview belongings will come into impact within the second half of this 12 months and these pointers will look into graphics, movies, and the app’s brief descriptions and verify in the event that they precisely characterize the apps/video games. These will verify if the belongings present sufficient data to customers and don’t use buzzwords like “greatest” or “free”. The rules will even verify if they’re localised appropriately. “Belongings that don’t meet our pointers could also be ineligible for promotion and suggestion on main Google Play surfaces like Apps and Video games dwelling,” Google stated.