When Jeff Raider graduated from Wharton Enterprise College in 2010, Warby Parker, the direct-to-consumer eyeglasses firm he’d co-founded with three fellow college students, was already a runaway success. He had promised to work at an funding agency, so he stepped again from entrepreneurship. That did not final.
Three years later, Raider co-founded one other startup: Harry’s, which sells males’s razors and personal-care merchandise. The corporate grew shortly, establishing a retail presence in Goal and Walmart and introducing a line of girls’s merchandise referred to as Flamingo. In 2019, Edgewell Private Care, the dad or mum firm of Schick, provided to purchase Harry’s for $1.37 billion (the FTC later blocked the deal).
Raider, the co-CEO of Harry’s, spoke with Inc. editor-at-large Tom Foster about his expertise launching and scaling the corporate in Inc.‘s newest “Your Subsequent Transfer” streaming occasion. Watch the clips beneath for his recommendation for constructing a model prospects love, the distinction between promoting on-line and in-store, and what he discovered when the Edgewell acquisition fell by.
On why Raider believes promoting on to customers is a “fantastic” manner to launch a model:
On what Harry’s did to face out on the crowded cabinets of males’s shaving merchandise in Goal and Walmart:
On getting your merchandise in entrance of the shoppers who will love them most:
On why it is a CEO’s job to create an surroundings the place leaders can succeed:
On the significance of displaying as much as conferences with the appropriate angle:
On what the following era of consumer-products corporations will look like–and why large manufacturers ought to be careful: