The Novo Nordisk and Zur Rose Group collaboration presents DocMorris Adipositas Care, a digital hub which supplies individuals dwelling with weight problems a brand new approach to discover the appropriate care. Adipositas Care thoughtfully empowers individuals dwelling with weight problems by enabling them to find out about weight problems and uncover doable care options, to hyperlink to specialised advisors, docs and digital options in weight problems care, and by supporting them with the testimonials of friends who took motion to raised handle their well being, all inside one digital location. This system launches in the present day in Germany with the intention to increase throughout different European markets.
In January, Zur Rose Group introduced its partnership with Novo Nordisk to boost consciousness of weight problems and to enhance entry to the appropriate data, analysis and look after individuals dwelling with this situation. Weight problems (BMI >30) is a illness that impacts 1 / 4 of the grownup German inhabitants (23% of males and 24% of ladies) , a phase of the inhabitants at elevated threat for a lot of different critical illnesses and well being circumstances like diabetes, cardiovascular illnesses and musculoskeletal problems . To scale back the danger of well being issues and enhance their high quality of life, individuals dwelling with weight problems share a necessity to scale back their weight, handle the psychological well being implications of the illness and address the social stigmas related to their situation. At the moment, the collaboration begins with the brand new web-based well being expertise and individual-relevant Hub: Adipositas Care supported by an insights-based weight problems consciousness marketing campaign for individuals dwelling with weight problems.
“Because of our collaboration with Novo Nordisk, in the present day marks the start of a brand new period for individuals dwelling with weight problems” says Betül Susamis Unaran, Chief Technique and Digital Officer of the Zur Rose Group. “The brand new weight problems well being journey empowers individuals dwelling with the situation by bringing ahead a brand new manner for them to entry very best care options, enabling them to get knowledgeable about their illness and linking them to on-line and offline specialised docs and advisors in weight problems care. The launch of this new well being expertise is a essential step in bringing Zur Rose Group’s ecosystem imaginative and prescient to life: in making a world the place everybody can handle their well being in a single click on.”
Creating a brand new, particular person related well being expertise
DocMorris Adipositas Care places individuals with weight problems within the heart of the expertise by addressing their key considerations. The hub launch in the present day is the primary product model that may proceed to be developed and improved over the subsequent months. Options of the launch launch embrace:
- Training that addresses weight reduction, psychological well being, weight problems stigmas and empowers individuals with weight problems to take higher healthcare choices: The hub helps individuals with weight problems to raised perceive their situation, the explanations behind their problem in shedding and sustaining weight in addition to the potential causes of weight problems.
- Assist on get began and methods to deal with prime considerations: Guided by their most typical considerations, the hub helps individuals dwelling with weight problems to entry related content material, therapy choices adopted by friends and hyperlinks to medical assist and counseling.
- Discovery of very best therapy choices for this continual situation: Many individuals dwelling with weight problems have tried numerous approaches to handle their weight and related challenges. The hub permits them to find doable therapy choices comparable to treatment, digital therapeutics and surgical procedure offered by specialised healthcare professionals in weight problems care.
- Hyperlink to specialised docs and advisors in weight problems: The hub permits entry to specialised docs on-line through a devoted part at TeleClinic, Germany`s main supplier of telemedicine, and offline docs and advisors through adipositas-spezialisten.de a device to find healthcare practitioners with weight problems experience in Germany.
A key step ahead for the DocMorris European healthcare ecosystem
The DocMorris Adipositas Care hub anchors within the strategic growth of the DocMorris model – from prescription drugs to a consumer-centric digital healthcare platform, because the umbrella model for the Zur Rose Group’s European healthcare ecosystem. The brand new DocMorris Adipositas Care hub displays Zur Rose Group’s imaginative and prescient of making a world the place everybody can get handy entry to well being – anytime, anyplace, only one click on away.
Expertise DocMorris Adipositas Care right here: www.docmorriscare.com/adipositas
 RKI DEGS 1 Examine 2012. Accessible from:
 World Well being Group 2020, Weight problems and chubby, United Nations. Accessible from: https://www.who.int/news-room/fact-sheets/element/obesity-and-overweight [January 2021]
Phase Germany of the Zur Rose Group:
Torben Bonnke, Director Communication & PR
E mail: [email protected], cellphone +49 30 21222 36 12
eHealth ecosystem contact
Betül Susamis Unaran, Chief Technique and Digital Officer
E mail: [email protected], cellphone +41 79 834 41 40