Famous person DJ and producer MK has teamed with Jaguar F-PACE for an epic industrial, and he talks EXCLUSIVELY with HL about it.
“I’m within the enterprise of making heightened moments,” says MK at first of his collab with Jaguar. The spot, which premiered in February, sees the producer and DJ mirror on his legendary profession of performing to jam-packed crowds and creating unforgettable music moments. Trying again at the place he got here from, MK recounts how he’s “all the time been a gear man, a tech man,” and he bought into the music due to the brand new, rising applied sciences of his youth. So, it makes good sense that for his first industrial, he would companion with the long-lasting automobile model to have a good time the F-PACE, a ravishing marriage of the automobile’s basic design with the trendy tech of right this moment.
The industrial options MK’s new track “Lies,” a monitor he tells HollywoodLife that he began engaged on proper after he agreed to companion with Jaguar. “It simply made sense,” says MK about utilizing “Lies” on this mini-film. “It simply had that sound and I believed that it was good. It was both ‘Lies’ or go completely left and do one thing utterly completely different.” Since its debut, the movie/spot has been seen on-line and on tv, introducing MK to a complete new viewers (whereas additionally celebrating the sleekness and elegance of the Jaguar F-PACE.)
In an EXCLUSIVE interview with HollywoodLife, MK shares the way it was prefer to work with Jaguar, the kind of music he performs each time he will get behind the wheel, and what else he has in retailer for 2021.
HollywoodLife: What was your first response to this proposed partnership with Jaguar? As (as mentioned on this video) a child who grew up within the 80’s, did you ever suppose you’d be teaming up with a model like Jaguar?
MK: My first response was that truthfully, I didn’t imagine it – nothing like that has ever occurred earlier than! I believed that they should have recognized and requested a bunch of DJs to do it and that they’d be trying to decide somebody actually industrial, so inside I didn’t suppose it was going to occur. However then I spoke to somebody on my staff, they usually instructed me they really picked me – that I used to be the one one which they wished to do it with! I by no means ever thought I’d be introduced in to do a industrial in any respect, not to mention with Jaguar. I imply it simply wasn’t notably on my radar of issues that I wished to perform as a music producer.
Within the movie, you say that you simply typically get in your automobile to drive as a means to assist clear your head. Do you bear in mind a time when such an escape led to a discovery? Like, did going for drive-thru result in “Burning ‘95”?
Effectively, I don’t hearken to music at residence. After I’m at residence I’m both engaged on music and if I’m not I don’t wish to hearken to music! So after I drive, that’s the one time I actually get to hearken to music that I’m not engaged on. It’s not a lot that I drive to search for an escape, however after I do get within the automobile and play music, that’s after I get my concepts. To today I hearken to plenty of 80s various music after I’m driving as a result of it’s so completely different from the kind of music that I make – I find yourself getting loads of concepts as a result of I hear sure issues that aren’t carried out in dance music. It presents sure sounds, sure chord progressions, and that provides me inspiration.
The movie options your track “Lies.” What made you suppose this monitor was good for this mission with Jaguar?
Effectively the preliminary plan was to work on a new track for the industrial, after which a few days later I began engaged on ‘Lies’ and it simply made sense – it simply had that sound and I thought that it was good. It was both ‘Lies’ or go completely left and do one thing utterly completely different. I considered it and determined I didn’t need to push the envelope to far on my first go at a industrial! ‘Lies’ is the standard MK sound and I believed that by going with it, everybody could be completely satisfied.
Do you’ve gotten a go-to highway album or artist? Like, somebody you understand you may throw on and really feel able to drive midway ‘around the world?
Depeche Mode’s Black Celebration.
You had been fairly prolific in 2020, remixing a variety of artists from Katy Perry to Ellie Goulding to Love Regenerator. Is there one remix that you simply’re notably happy with?
The Alessia Cara remix of ‘I Select You’. That blend was by no means a giant fee or something – however I used to be simply actually pleased with the way in which that turned out.
Have you ever ever tried to remix a track so left-field? I’m immediately reminded of how Mall Seize remixed some Turnstile tracks final 12 months – have you ever ever heard like a hardcore punk or energy metallic monitor and go, ‘Let me take a shot?’
Sure, these songs are literally straightforward to remix for me as a result of there aren’t any boundaries. If it’s a metallic monitor, you are able to do no matter you need with it. In case you’re taking one track in a selected model, then making it a unique style, you form of simply do your factor! There’s a monitor I remixed by Ethyl Meatplow referred to as ‘Queenie’ within the 90s, it wasn’t metallic nevertheless it was fairly bizarre, and that ended up being fairly a giant combine for me!
It’s been mentioned that you’ve ‘launch plans’ for 2021? Something you may share in the meanwhile?
There are some huge tracks on the horizon – I can’t share them simply but, however they’ll be coming quickly!