Celebrity DJ and producer MK has teamed with Jaguar F-PACE for an epic business, and he talks EXCLUSIVELY with HL about it.
“I’m within the enterprise of making heightened moments,” says MK at first of his collab with Jaguar. The spot, which premiered in February, sees the producer and DJ mirror on his legendary profession of performing to jam-packed crowds and creating unforgettable music moments. Trying again at the place he got here from, MK recounts how he’s “all the time been a gear man, a tech man,” and he bought into the music due to the brand new, rising applied sciences of his youth. So, it makes excellent sense that for his first business, he would accomplice with the long-lasting automobile model to rejoice the F-PACE, a wonderful marriage of the automobile’s traditional design with the trendy tech of at this time.
The business options MK’s new tune “Lies,” a observe he tells HollywoodLife that he began engaged on proper after he agreed to accomplice with Jaguar. “It simply made sense,” says MK about utilizing “Lies” on this mini-film. “It simply had that sound and I assumed that it was excellent. It was both ‘Lies’ or go completely left and do one thing fully completely different.” Since its debut, the movie/spot has been seen on-line and on tv, introducing MK to an entire new viewers (whereas additionally celebrating the sleekness and elegance of the Jaguar F-PACE.)
In an EXCLUSIVE interview with HollywoodLife, MK shares the way it was wish to work with Jaguar, the kind of music he performs every time he will get behind the wheel, and what else he has in retailer for 2021.
HollywoodLife: What was your first response to this proposed partnership with Jaguar? As (as mentioned on this video) a child who grew up within the 80’s, did you ever assume you’ll be teaming up with a model like Jaguar?
MK: My first response was that truthfully, I didn’t consider it – nothing like that has ever occurred earlier than! I assumed that they will need to have recognized and requested a bunch of DJs to do it and that they’d be seeking to decide somebody actually business, so inside I didn’t assume it was going to occur. However then I spoke to somebody on my staff, they usually informed me they really picked me – that I used to be the one one which they needed to do it with! I by no means ever thought I’d be introduced in to do a business in any respect, not to mention with Jaguar. I imply it simply wasn’t significantly on my radar of issues that I needed to perform as a music producer.
Within the movie, you say that you simply typically get in your automobile to drive as a means to assist clear your head. Do you keep in mind a time when such an escape led to a discovery? Like, did going for drive-thru result in “Burning ‘95”?
Nicely, I don’t take heed to music at dwelling. Once I’m at dwelling I’m both engaged on music and if I’m not I don’t wish to take heed to music! So after I drive, that’s the one time I actually get to take heed to music that I’m not engaged on. It’s not a lot that I drive to search for an escape, however after I do get within the automobile and play music, that’s after I get my concepts. To at the present time I take heed to numerous 80s various music after I’m driving as a result of it’s so completely different from the kind of music that I make – I find yourself getting a variety of concepts as a result of I hear sure issues that aren’t accomplished in dance music. It presents sure sounds, sure chord progressions, and that offers me inspiration.
The movie options your tune “Lies.” What made you assume this observe was excellent for this undertaking with Jaguar?
Nicely the preliminary plan was to work on a new tune for the business, after which a few days later I began engaged on ‘Lies’ and it simply made sense – it simply had that sound and I thought that it was excellent. It was both ‘Lies’ or go completely left and do one thing fully completely different. I thought of it and determined I didn’t need to push the envelope to far on my first go at a business! ‘Lies’ is the standard MK sound and I assumed that by going with it, everybody can be completely happy.
Do you might have a go-to highway album or artist? Like, somebody you possibly can throw on and really feel able to drive midway ‘around the world?
Depeche Mode’s Black Celebration.
You had been slightly prolific in 2020, remixing a variety of artists from Katy Perry to Ellie Goulding to Love Regenerator. Is there one remix that you simply’re significantly pleased with?
The Alessia Cara remix of ‘I Select You’. That blend was by no means a giant fee or something – however I used to be simply actually proud of the way in which that turned out.
Have you ever ever tried to remix a tune so left-field? I’m all of a sudden reminded of how Mall Seize remixed some Turnstile tracks final 12 months – have you ever ever heard like a hardcore punk or energy steel observe and go, ‘Let me take a shot?’
Sure, these songs are literally simple to remix for me as a result of there aren’t any boundaries. If it’s a steel observe, you are able to do no matter you need with it. When you’re taking one tune in a selected fashion, then making it a unique style, you type of simply do your factor! There’s a observe I remixed by Ethyl Meatplow referred to as ‘Queenie’ within the 90s, it wasn’t steel nevertheless it was fairly bizarre, and that ended up being fairly a giant combine for me!
It’s been mentioned that you’ve ‘launch plans’ for 2021? Something you possibly can share in the meanwhile?
There are some large tracks on the horizon – I can’t share them simply but, however they’ll be coming quickly!