To christen his new album, the genre-defying NoMBe transforms unhappiness into ‘one thing optimistic’ with a surprising video for a observe that, he tells HL, owes a bit to Sir Elton.
At the beginning of “Water Into Wine,” we discover NoMBe flying alongside the floor of some pristine ocean waves. With a guitar in hand and a serene look in his eye, he lets go – and plunges into “the darkness” of unhappiness. “Child gained’t you flip my water into wine,” he begs on the observe earlier than the refrain kicks in. The track is as fluid with kinds because the water within the video (a prog-rock synth solo crashed down like a tidal wave in direction of the tip however by no means feels overwhelming). “Water Into Wine” – with its creative songcraft and intelligent lyricism – demonstrates why NoMBe is one in all your favourite musician’s favourite musicians.
How did this majestic visible come to be? “We shot the video in Hawaii and knew it might be an underwater piece,” NoMBe tells HollywoodLife. “It’s grow to be one in all my favourite visuals I’ve ever launched, and I CAN’T look ahead to folks to see it! A lot like to the workforce that made it occur.”
“‘Water Into Wine’ is a particular one which I truly had the melody concept as I used to be falling asleep one evening,” he shares. “So, I pulled out my telephone, and I began considering like, what does this imply? What may these lyrics be? And I should have written now like 100 lyrics that seemed like ‘child, are you able to flip my water into wine,’ and after I landed on these lyrics, that idea was so attention-grabbing to me. This concept that you would be able to cry a lot that it principally turns into an ocean that you just drown into, and will you are taking this water and make it a celebration?”
“It’s clearly a really non secular reference,” he continues, “and saying, ‘hey can you are taking my tears and switch them into one thing optimistic?’ The remainder of the track is extra a visible description of what it’s wish to drown, and it’s concern of shedding somebody. It’s undoubtedly about unhappiness and never eager to lose somebody in a breakup. It is rather, very metaphorical. I feel you form of should know the context during which I’m coming from.”
If there are elements of “Water Into Wine” that strike a Elton John-esque chord (notably, the “la-la-las”) that’s not by chance. NoMBe doesn’t cover his love for Sir Elton – or the music icon’s affect on his music (Elton featured NoMBe’s “Weirdo” on his Rocket Hour radio present/podcast in 2020, and stated NoMBe’s “Drama” track – from his first album – was “unbelievable.”)
“With the manufacturing, it simply sounded so bizarre,” says NoMBe. “I truly pitched down an entire track, after which saying it three steps decrease after which pitch the entire track up. That’s the place the intro vocal comes from, why it’s so barely sped up sounding, paying homage to Blonde by Frank Ocean, and a few of these information that use quite a lot of pitch vocals. After which, after all, on the manufacturing, it’s very impressed by Elton John and all the things from ‘Yellow Brick Highway’ to ‘Rocket Man’ and people massive, massive, massive ballads. There is a little more of an digital affect, it will get somewhat loopy in direction of the tip even, nearly like a Flume file, and it’s a totally non-genre-specific track. It’s simply in every single place, and I just like the lyrics and the way it feels very moody.”
This music video arrives on the identical day as CHROMATOPIA, NoMBe’s 14-track, self-produced album (by way of TH3RD Mind Data). “It’s so cathartic to launch one thing you’ve been engaged on for a very long time. It’s merely meant to be heard, and I’ve been dying to place it out,” he tells HollywoodLife. “With final 12 months’s protests, it simply didn’t really feel proper to place out, so I’m simply so joyful folks will lastly have it.”
“I would like folks to really feel good and hopefully escape into one other world on CHROMATOPIA,” he provides. “It’s a very private album; however contemplating that, I feel folks will relate to it fairly a bit. It’s a press release on love, on freedom, and on acceptance, whether or not you’re looking for openness from a associate, freedom of sexual expression, self-discovery, or self-improvement. It’s a straightforward hear with a lotta depth beneath, and that’s all I needed.”
NoMBe – born Noah McBeth – has been constructing a buzz– he counts Pharrell Williams as a fan – since his first music arrived within the mid-2010s. Born to a artistic, multicultural household (Chaka Khan is his godmother), NoMBe found his musical skills early on and honed his expertise whereas dwelling in New York and performing the world over. He’s appeared at Lollapalooza, SXSW, and Electrical Forrest, simply to call just a few, amassing vital acclaim and lots of of thousands and thousands of streams. With CHROMATOPIA, he begins the subsequent chapter of a vibrant profession. For many who have been with him from the beginning, they are going to proceed to surf alongside in his wake. For many who are simply discovering out about him, CHROMATOPIA marks an ideal time to dive proper in.