Normal Motors will get a complete new model emblem to spotlight EV future

Normal Motors on Friday unveiled a brand new company emblem, its first main emblem change since 1964, as a part of a brand new marketing campaign to speed up the automaker’s give attention to electrical autos (EVs).

The “m” within the new GM emblem is a nod to the form of {an electrical} plug, the corporate mentioned.

The marketing campaign features a beforehand introduced $27 billion funding in EV and autonomous autos (AV) by 2025 and the launch of 30 new EVs by 2025-end.

“There are moments in historical past when all the things adjustments. Inflection factors. We consider such some extent is upon us for the mass adoption of electrical autos,” mentioned Deborah Wahl, GM international chief advertising officer.

GM mentioned it will launch a brand new web site on January 11 that can give attention to the automaker’s work throughout electrification and autonomous driving.

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