Seah Hong Kiat, VP, enterprise options APAC, Epos

Epos made its India debut on December 9 final yr by launching a melee of audio options for the market. With merchandise aimed on the “trendy Indian workforce”, Epos brings in a 115-year legacy of sound and design. The corporate already operates in over 30 international locations and India is the most recent one to be added on to map.

We at HT Tech spoke to Seah Hong Kiat, vice chairman, Enterprise Options APAC for Epos, to seek out out extra about what their plans are for the India market and for 2021.

Listed below are some excerpts from out chat:

2020 has been powerful for nearly all industries, so why did you determine to launch in India this yr?

There isn’t a higher time to launch a brand new model in any market when EPOS emerged as a brand new entity beneath Demant Group. Epos derives from Latin and historic Greek and is used to explain epic tales, speech and poetry. The title encapsulates our dedication to create options that implement methods of communication and unleash human potential by the ability of audio. And that’s why we’re tremendous excited to share our new starting with our clients and companions in India

Inform us about your different markets, and what made you determine on selecting India as the place you wished to move subsequent?

Epos operates in a worldwide market with workplaces and companions in additional than 30 international locations and builds on greater than 115 years of expertise in sound and innovation. India just isn’t a brand new marketplace for Epos as we have operated for the previous 10 years beneath the Sennheiser heritage. Through the years, we’ve got constructed an important basis of shoppers and companions; therefore it’s our goal to proceed our momentum to drive success and convey upon new audio expertise to our Indian clients.

Who’s the perfect target market for you?

Our merchandise enchantment to a variety {of professional} wants, from international companies needing to offer hundreds of staff with top quality headsets to SMEs’. Our clients are anybody for whom audio excellence is crucial. We’re proud to assist important providers akin to Air Site visitors Management to multi-national buyer providers middle and to instructional establishments.

Who do you suppose are your rivals and what differentiates you from them?

As a part of the Demant Group, with a long time of specialist audio expertise at our fingertips, Epos provides a deal with audio excellence that’s unparalleled. We mix this with a dedication to a premium expertise, with design that gives optimum consolation and elegance enchantment. As well as, our dedication to making use of the most recent audio expertise developments to our merchandise signifies that our customers know that they’ll all the time be having a premium audio expertise by our merchandise.

We use essentially the most superior audio and collaboration applied sciences to create options which might be highly effective, dependable, and simple to make use of. By offering the proper steadiness of wonderful audio and luxury, our merchandise assist professionals to remain targeted and maximize productiveness.

What are your prime merchandise?

‘Adapt’ and ‘Broaden’ are specifically designed holding in thoughts the demand of in the present day’s workforce. They want versatile audio options that simply combine with their units – whether or not working at residence, on the workplace or on the go, focusing extra on the flexibility to multi-task. The ‘Adapt’ vary and Broaden 30T by Epos caters to professionals searching for audio options that adapt to their busy life-style by versatility. It provides an impressive sound high quality, that permits flawless communication in any atmosphere.

Primarily based on main and superior applied sciences, Epos, delivers high-end audio options designed for enterprises and avid gamers. As a part of the Demant Group, EPOS builds on greater than 115 years’ expertise in sound and innovation and focuses on premium audio options with design, expertise, and efficiency as paramount parameters.

What’s plans for 2021, now that you’ve got launched the model in India?

We at Epos are enthusiastic about bringing new merchandise to the Indian market. Our goal is to proceed our effort in improvement merchandise and options related for our clients. Wanting into 2021, Epos new product launch plans are earmarked all through 1H; beginning as early as Q1 2021.

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