SWIMM Tries To ‘Spring Break Your Coronary heart’ In New Trippy Video
Take a love story. Add a pair of pantomimes. Combine within the new tune from LA psych-pop rockers SWIMM and a splash of the ‘magic within the ephemera’ of Spring Break, and what you get is a wild new visible.
There’s one thing bizarre – and immediately fantastic – within the opening seconds of “Spring Break Your Coronary heart,” the brand new video from LA’s SWIMM. A girl stands with blood-red hair, a snow-white face with a single drawn-on eyebrow, and an unshakeable dedication to her efficiency. As she delivers the opening traces to the band’s enchanting, sun-kissed psychedelic ode to the key pleasure one finds throughout the haze of a sunny day, we discover that she has viewers: a clown-faced paramour.
From there unfolds an journey of deep symbolism and thrown tomatoes, of Polaroid photos and the risks of artwork, of the euphoria of discovering your tribe and the unmistakable spark while you join with one other on this spinning rock in the midst of area. This vivid affair is completely matched by SWIMM’s haunting tune, the sparsity of the observe serving to offer this video the sensation of a waking dream. “Spring Break Your Coronary heart,” in itself, is a delight, the smile one will get after taking the primary sip of beer out of a chilly can on a sizzling June afternoon. It must be on the soundtrack of your subsequent pool social gathering, and if it’s not, depart.
“I all the time needed to convey some spirit of Spring Break on this video,” SWIMM bandmember Cookie shares with HollywoodLife. “However the noir clown photograph collaboration between Lexi Noblitt and Zachary Grey hit me instantly. I needed to deliver the darkish magnificence they present in these pictures right into a world of wacky neighborhood—trigger basically, that’s what Spring Break is to me. This led to the theme of ‘discovering your individuals’ once more after the 2020 social hiatus. On a grander scale, persons are all the time saying how necessary it’s to seek out the fitting individuals in Los Angeles. It’s true. This place is fucked without the gems of mates you’ll be able to depend on. So in a means, the video turned a logo of friendship but additionally discovering the area of interest the place you’ll thrive.”
For a lot of, this is likely to be the primary introduction to the West Coast band. They launched Sentimental Porno in 2018, the identical yr they launched the deluxe version of their Beverly Hells EP. Earlier in 2021, the group teamed up with Lauren Ruth Ward for “You By no means Faux It,” ushering within the subsequent part of the band’s sound. As for what listeners ought to take away from “Spring Break Your Coronary heart,” Cookie thinks it ought to fill one’s coronary heart with some grit and splendor.
“It was the peak of quarantine, and I used to be confined to our warehouse in East LA,” says the SWIMM member. “What was as soon as a hub for social/inventive meanderings turned what felt like a dystopian experiment field. This tune was complete escapism for me. It turned this time machine for me. The sounds I used to be discovering and the lyrics, which name again to past love in Florida—seashore bars, swimming within the ocean in the evening, sneaking into resort swimming pools, the joy you are feeling on that final day of sophistication earlier than break; all of it gave me the closest factor I used to be going to get to Spring Break within the yr of our sadistic Lord, 2020. This tune and the magic within the ephemera it represents actually wove itself into the hearts of my bandmates and me in a means that almost all songs haven’t.”
Followers can anticipate to be touched – metaphorically and with consent – by SWIMM because the brand continues to share new music, new visuals, and new expressions. Simply don’t neglect your facepaint.