Vivo ropes in Virat Kohli as model ambassador forward of IPL 2021
With the affiliation, Vivo IPL2021goals to succeed in the millennials and technologically pushed shoppers, and a 360-degree advertising strategy will characterize the corporate’s affiliation with Kohli, a press release stated.
Kohli might be seen spreading consciousness and selling the launch of Vivo’s upcoming product collection within the pipeline, it added.
The affiliation will embrace all ATL and BTL (above and under the road) actions, together with the model’s forthcoming occasions, TV, print, outside and social media campaigns.
“We’re thrilled to have Virat Kohli on board. At Vivo, our focus is at all times on our shopper wants and preferences, and we’re dedicated to bringing pleasure to our shoppers’ lives. Collaborating with somebody as effervescent as Virat is an effective way to higher join with our younger shoppers,” Vivo India Director-Model Technique Nipun Marya stated.
Together with Aamir Khan and Sara Ali Khan, Vivo is widening its model attain, and expressed confidence that associating with sports activities determines will assist the corporate attain wider viewers, he added.
“As a sportsperson, I perceive the significance of consistency and dedication within the sport. Vivo, as a model, has established itself as one of many main gamers within the Indian smartphone market with its consistency in direction of delivering modern expertise,” Kohli stated.
Associating with such a model that understands and delivers to the viewers is kind of thrilling, he added.
Vivo, which competes with gamers like Xiaomi and Samsung within the Indian market, can also be the title sponsor of the Indian Premier League cricket match.