Saeju Jeong is perhaps the CEO of Noom, the weight-loss and digital well being firm he co-founded, however he solutions to a different boss: his clients.
“We let our consumer–the finish users–be our choose. Allow them to choose what’s a good suggestion and what’s working,” says Jeong.
That method has been essential to Noom’s technique since its founding in 2008, he instructed Inc. editor-at-large Tom Foster throughout an Inc. streaming occasion on Tuesday. Noom is now valued at $4 billion, generated $400 million in income in 2020, and is a two-time Inc. 5000 and Finest Workplaces honoree. However Jeong says it took an extended time–and numerous missteps–for the New York Metropolis-based firm to develop a product that may fulfill its mission, which is to assist as many individuals as potential lead more healthy lives by altering their conduct. Watch the clips beneath to study extra about Jeong’s entrepreneurial journey, Noom’s early pivots, and the keys to its ongoing success.
On discovering product-market match:
On the best way to block out the noise and uncover nice concepts:
On the significance of authenticity when pitching buyers:
On what to search for when hiring: